Youthworks is an organization that facilitates short-term summer missions trips for youth groups around the country. My objective was to create an exclusive recruitment campaign theme for college aged summer staff for 2019.
The phrase “Go Beneath the Surface” suggests that working for Youthworks won’t just be a surface level job and that staff accomplish more than scratching the surface. I helped build upon this theme by choosing the serious and bold color scheme of black and yellow. I applied the theme to a brochure, postcard mailer, exclusive staff t-shirt, and giveaway merchandise.